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It's all about the experience

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Sales — tracks feedback from sales managers and executives. We run the poll question each Wednesday in our e-newsletter. Last week, we...

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From Global Conference: The evolution of fine dining

I recently attended the 2012 Milken Institute Global Conference. On the final day, amid high finance, the next frontier in health and education and a lunch speech from former President Bill Clinton,...

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What we can learn from Apple Maps and Steve Jobs

Fortune recently reported just how bad the Apple iPhone 5 mapping really is. Specifically, the article cited a reader’s analysis of the Apple map of Canada’s province of Ontario, focusing on locating...

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Customer journey management is the future of customer experiences

Image via Brian Solis If you ask a chief marketing officer what keeps them up at night, the answers will reveal assorted glimpses of what essentially represents the future of marketing and business. In...

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When it comes to customer experience, unleashing the power of the unconscious...

When customers come to your restaurant, you’re constantly delivering a barrage of clues that affect their emotions, which, in turn, influence their attitudes and ultimately their behaviors. What they...

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Does your value proposition pass the test?

iStockphoto Do you have a well-articulated, customer-focused value proposition? Is your organization aligned to it? The value proposition may be a simple statement about the value you create in...

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Comcast, TWC and restoring the value of customer service

Image via Comcast Time Warner Cable will be taken over by Comcast is a $45.2 billion deal pending regulatory approval. The reports are already in about why this deal is happening, why cable companies...

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Grocery, quickservice chains provide the best customer experience, report says

Supermarkets and quickservice chains deliver when it comes to customer experience, according to a new report from the Temkin Group, which found that H.E.B. provides customers with the top-rated...

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Innovative service takes responsible freedom

Lisa was super-friendly and always eager to serve me. She was one of the main reasons I parked my car every week at the off-airport parking facility where she worked. Arriving at Acme Executive...

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How B2B sales leaders can reach Michelin star levels of customer experience

Have you ever been to a Michelin-starred restaurant? The Michelin Guide was created in 1900 to recognize world-renowned restaurants. Today, its highest-rated 3-star establishments total only 84...

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